One of the big reasons that your emails go to spam is that spam filtering has become more rigorous over the last few years.Įmail service providers like Google and Yahoo are cracking down on spam to better serve their customers. Otherwise, you’re leaving revenue needlessly on the table. So you really need to pay attention to why emails go to spam in the first place. You’re losing out on profits you could have earned had your emails gone to your customers’ inbox.

Would you be OK with only achieving 83% of your earning potential? If you knew that you could make $100,000 this year, would you be OK with bringing in $83,000?īecause when we talk about your emails going to spam, we’re really talking about something else: That means roughly 1 in 6 emails get sent to spam or blocked for your subscribers’ inbox altogether.Īnd you may think 83% is pretty good.

Globally, email has an inbox placement rate of about 83%, which is OK. If you prefer written instructions, then please continue reading. Because by the end of this post, you’ll not only know why your emails go to spam, but you’ll also know exactly how to get back to your subscribers’ inbox.

How to Avoid Emails Going to Spam With 7 Tricksīut frankly, we recommend you take in the entire article.

Want to jump ahead? Use this table of contents to navigate which section most interests you: Then, we’ll give you 6 concrete tips to make sure you can avoid your emails winding up in the spam folder.įinally, at the end of this post, we’ll provide you with a few spam checkers that you can use to test your email campaigns.

So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. Why?īecause your emails are winding up in spam folders. Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them.

Gmail spam folder missing